You've tried everything!


You put in so much work into your YouTube videos, only to get 20 views.

You've tried coming up with great ideas.

You've tried different types of videos.

But it just doesn't seem to work and you're not sure why.

You are not alone in this, I've been there - along with any other YouTuber in the beginning.

It might be your title and thumbnail formulas need help.

My channel was stuck for a long time, until I switched 3 things:

  • my thumbnails
  • my titles
  • my intro


Because the truth is, on YouTube, the packaging matters a lot. Figuring out the proven concepts that work in your niche can make a big imapct in your growth.


Ok great, but how do I know what works?

That's what I'm here to share with you:

That's why I created the

50 Proven Video Formulas

These are the exact videos that got me to over 70k subscribers and 9 million views.

With my notes on why they worked and how to recreate them for your own channel.

What's inside?


  • Based on my YouTube videos that over over 100k views and over 50k views, these are my top 50 performing videos, with exact stats, behind the scenes, why they worked, and how to recreate them for your YouTube.


  • Simply open the Notion page or the PDF inside - to view the 50 video formulas that have given me the most views on my YouTube channel.


  • The list is broken into 3 sections: videos with over 100k views, then videos with 50k-100k views, and then videos with 30k-50k views.


  • For each video formula, I have included the thumbnail, title, view count, why it worked and some of my notes on how you can recreate the formula too.


Once you give your videos a glow up...

✨ that's when the magic happens ✨

Hi, I'm Madeline ✨

I started my YouTube channel randomly in 2013. I didn’t post much and I had so much fear of what others would think of it.

I loved watching vloggers as a teenager and I always thought of how much I’d love to do that too.

And yep, I felt it all: the fear of failure, the imposter syndrome, the perfectionism, the fear of judgement, of what friends or family will think (even though I didn’t tell anyone in the beginning).

I’m so glad I kept going in spite of this.

I spent years learning all about algorithms, SEO, thumbnails, marketing and everything that actually helps move the needle in a content creator business like this.

Until it finally clicked.

I have since grown my “little” online business to replace my 9-5 income and, yes, that is possible even if you don’t have millions of subscribers.

I’m currently at 70k subscribers. On my way to 100k – woohoo!

I am able to do this YouTube thing full time (without the full time hours), and I can be around my kids more. For all the school runs and bedtime cuddles. And that’s what this is all about for me.

If this sounds like something you need help with, I would love to hold your hand through this whole process, so that you don’t feel as overwhelmed as I did years ago.